Where do you fall on the innovation scale? Ten Types of Innovation. Aivars Lode avantce
Summary of Ten Types of Innovation
In today’s competitive business world, companies must innovate, but most don’t know how. They employ ineffective, silly techniques, including brainstorming sessions featuring NERF balls, toys and “fun foods” to make the session enjoyable and, thus, productive. Unfortunately, brainstorming doesn’t work no matter how many balls you throw at it. Authors Larry Keeley, Ryan Pikkel, Brian Quinn and Helen Walters – all of Doblin, the innovation consultancy – detail what works instead. Their book teaches you the most effective ways to spark 10 kinds of innovation, based on planning, analysis and a full menu of strategic tactics.
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